WHY
When I was young, my parents would always take me to a village to enjoy the peach blossoms. But with the big increase in the entertainment service industry, the popularity of the peach blossom festival is declining. In order to save the childhood memories that are dying out in terms of customer flows, I decided to create a series of branding and service designs for this purpose.
HOW
I Create a captivating brand identity for the Peach Blossom Festival, merging elements of Hanfu culture to elevate traditional industries and bolster local economies. The design reflect elegance, vibrancy, and community spirit while encompassing a comprehensive service design process, from ticketing to cultural activities. Aim to engage audiences, promote tourism, and establish a sustainable legacy for the festival.
